Work

Proof, not promises.

I’d rather show you how I read a business than tell you I’m good at it. As clients approve their stories, case studies live here.

Regional operator → 4 to 24 QLD/NSW distributor locations R&F Steel Buildings
ShedSuite platform — 7,700+ product lines, 50+ freight structures R&F Steel Buildings
Pricing logic, brand & systems the whole network ran on R&F Steel Buildings
National supply arrangements negotiated Lysaght · B&D · Stramit
30+ concurrent work items delivered in 6 months Raine & Horne · Hughes Elite
300+ accounts managed on the road Lysaght / BlueScope
Featured

Scaling R&F Steel Buildings

Business Development & Marketing Manager · 2017–2025 (8-year growth phase)

The business had genuine product and reputation, but the functions that turn a regional operator into a multi-location network — pricing logic, distributor systems, brand infrastructure, a platform to run it all — didn’t exist yet. Growth was possible; the structure wasn’t. The approach: build the missing structure rather than paper over it. I stood […]

“Josh has a tendency to immerse himself deeply in whatever he is working on and will continue to invest time and energy into a task well beyond what is required.”

Ryan Folkard, Managing Director, R&F Steel Buildings

In development

Case studies across construction, steel, earthmoving, property, engineering and rural — published as owners approve their stories.

Industries & landscape

The ground I work across.

Years inside these industries — not just marketing to them — is what lets me read a business quickly.

Steel & shedsConstruction & buildersEarthmovingTrades & subcontractorsReal estate & propertyRural & regionalEngineeringManufacturing & supplyDigital & agency

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